Florida Removes L.G.B.T.Q. Travel Advice From Official Website

The removal of L.G.B.T.Q. travel resources may deter tourists from visiting Florida, particularly from the L.G.B.T.Q. community. This could negatively impact tourism-related businesses and sectors in Florida that cater to this demographic. Additionally, as local and national awareness grows regarding Florida's stance on L.G.B.T.Q. issues, there may be a broader backlash that affects overall tourism numbers.

Companies that promote inclusivity and diversity, or are seen as allies to the L.G.B.T.Q. community, may experience increased patronage as consumers seek alternatives to Florida as a destination. This allows brands positioned around inclusivity to better connect with advocates and allies. Therefore, companies in sectors promoting social justice, like hospitality and travel, might see a positive shift in support.