Published On Aug 27, 2024, 8:02 AM
Pfizer is entering the direct-to-consumer market with a new telehealth and prescription platform, following in the footsteps of Eli Lilly. This initiative aims to provide a convenient way for patients to access medications and health services, targeting a growing trend in telehealth and online prescription services.
Positive
Pfizer's entry into direct-to-consumer telehealth services aligns with current healthcare trends, potentially increasing their customer base and revenue streams. This move could enhance their competitive positioning in the pharmaceutical industry.
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