At Costco, Shopping for Clues About Consumers

Published On Aug 28, 2024, 5:00 PM

The article explores the phenomenon of Costco, a membership-only retail store, which is visited by nearly one-third of U.S. consumers. It highlights Costco's substantial growth over the past 20 years, with the company nearly doubling its locations, tripling its memberships, and achieving a dramatic profit increase of 3,000%. The author recounts a personal experience revisiting a Costco store in Brooklyn, noting that while the neighborhood around it had changed, the store itself remained mostly the same, reflecting the brand's consistent appeal despite evolving consumer preferences and demographics.