Podcasting Experience Helps Kelce Brothers Secure ‘New Heights’ Deal

Published On Aug 28, 2024, 1:20 PM

The podcast industry is witnessing a resurgence in large deals for celebrity-hosted shows, especially after a challenging year. Recent high-profile agreements include a $100 million deal for Travis and Jason Kelce's 'New Heights' podcast with Wondery, highlighting a shift towards backing hosts with proven success rather than mere celebrity status. Other notable recent deals include Alex Cooper's $125 million podcast move to SiriusXM and Dax Shepard's $80 million deal with Wondery. The CEO of Wondery stated that established talent with significant audiences can command high deal sizes, indicating a trend towards investing in experienced shows in the podcast market.

Read full article

Stock Forecasts

AMZNView AMZN chart on TradingView

Positive

The resurgence of large podcast deals suggests a recovering market for podcast companies, especially in backing talent that has already proven their ability to draw in listeners. The Kelce brothers' partnership with Wondery, combined with other high-value deals, signals investor confidence in this sector. As a result, companies like Amazon (which owns Wondery) may see positive impacts from these investments in their media division.

Related News

Other tech giants could be next DOJ target after considering Google breakup: Al Root | Fox Business Video

‘Barron’s Roundtable’ panelists Jack Hough, Al Root and Megan Leonhardt discuss the top three headlines of the week.

META
AMZN

Amazon's 'Kuiper' can compete with Elon Musk's 'Starlink': Mark Mahaney | Fox Business Video

Evercore ISI senior managing director Mark Mahaney analyzes Amazon and discusses the potential breakup of Google on 'Varney & Co.'

AMZN

Amazon Could Be Forced to Treat Drivers as Employees

Oct 10, 2024, 5:01 AM

Amazon’s delivery system depends on third-party companies. But labor regulators have challenged that model, possibly opening the way for unionization.

AMZN