With X Blocked, Brazilians Turn to Other Social Media Platforms

Published On Aug 31, 2024, 2:42 PM

Brazil's Supreme Court has ordered the social media platform X (formerly Twitter) to be blocked, starting a significant blackout across the country. This action follows a prolonged dispute where X, owned by Elon Musk, refused to comply with court orders to suspend certain accounts. As a result, millions of Brazilians found themselves unable to access the platform, which has been central to their online communication. Following the blackout, many users are migrating their discussions to other platforms like Bluesky and Instagram.

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Elon Musk's decision to disengage with Brazilian regulations and the subsequent blocking of the platform may lead to a plummet in user engagement and ad revenues for X, impacting its financial performance. Investors may want to view this as a sign of potential instability within X's operational model under Musk's leadership, leading to a negative outlook for its stock.

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