We're about to see how fast the sports TV landscape is changing

Given the NFL's strong viewership numbers and ongoing investment in multiple streaming platforms, there is a robust potential for growth in media revenue. As streaming continues to expand and evolve, the NFL's strategy of embracing both traditional and new media formats positions it well within the changing landscape. Furthermore, as more games become available online, viewership will likely increase, positively impacting partners like Amazon and Netflix.

YouTube's streaming of NFL Sunday Ticket could contribute to attracting a wider audience, tailoring the consumer viewing experience which aligns with shifting trends towards digital streaming. However, potential challenges remain as they navigate viewer fatigue from the myriad options available, which may affect subscription growth if not managed effectively.

Traditional networks like CBS, NBC, and Fox remain pivotal in broadcasting, indicating a stable cash flow from advertising, as the NFL continues to command high ratings. While they face pressure from streaming competition, their long-standing contracts and relationships with the NFL provide a buffer against immediate declines in viewership. As such, their stocks may remain steady despite the changing landscape.