Presidential Debate Will be Big Test for ABC

Published On Sep 8, 2024, 5:03 AM

The article discusses the upcoming debate between Vice President Kamala Harris and former President Donald Trump, hosted by ABC News. This event is seen as a critical moment in the 2024 presidential campaign, attracting tens of millions of viewers. Both candidates have criticized ABC News regarding the debate setup, with Harris's team claiming unfair rules and Trump calling the network hostile. ABC is under scrutiny as it manages the debate, emphasizing its role in meeting the needs of the moment despite the criticisms. This situation represents a significant opportunity and risk for the network.

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ABC News is likely to experience a surge in viewership and engagement because of the high-profile nature of the debate, which could translate into increased advertising revenue and a potential positive impact on their stock valuation, if publicly traded.

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