Apple Introduces New iPhones with A.I. Features
Published On Sep 9, 2024, 3:00 AM
Apple is set to unveil new iPhones that will feature advanced A.I. capabilities, namely a system called Apple Intelligence which enhances message sorting, writing suggestions, and an upgraded Siri powered by generative A.I. This marks Apple's strategic pivot towards A.I. after observing competitors like Microsoft and Google incorporate A.I. in their products. The company aims to rejuvenate the iPhone's appeal, seeing A.I. as a critical area of growth, to the extent that it shifted resources from a separate $10 billion self-driving car project to focus on these A.I. developments. Investors are watching closely as Apple seeks to reassure the market about A.I.'s relevance and utility following concerns voiced by the industry regarding previous A.I. functionalities in other tech products.
Stock Forecasts
AAPL
Positive
With Apple introducing A.I. capabilities that enhance user interaction and productivity, the launch could reinvigorate interest in the iPhone. Given Apple's history of successfully entering late into markets, this venture could positively impact sales and market share.
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