Disney 'playing hardball' with DirecTV as MNF looms
Published On Sep 9, 2024, 4:44 PM
Disney is in a contract dispute with DirecTV, having pulled several of its owned channels such as ESPN and ABC from the provider. The conflict arises from DirecTV's request for a 'skinnier' bundle of channels, aiming to reduce costs amid declining traditional TV viewership as consumers shift to streaming services. In response, Disney is negotiating but remains firm on not lowering its programming costs. The fallout from this dispute has raised concerns about subscriber retention for DirecTV, especially with the NFL season underway, impacting viewership and advertising revenues.