Disney 'playing hardball' with DirecTV as MNF looms

Published On Sep 9, 2024, 4:44 PM

Disney is in a contract dispute with DirecTV, having pulled several of its owned channels such as ESPN and ABC from the provider. The conflict arises from DirecTV's request for a 'skinnier' bundle of channels, aiming to reduce costs amid declining traditional TV viewership as consumers shift to streaming services. In response, Disney is negotiating but remains firm on not lowering its programming costs. The fallout from this dispute has raised concerns about subscriber retention for DirecTV, especially with the NFL season underway, impacting viewership and advertising revenues.

Stock Forecasts

Disney's strong programming, particularly ESPN, remains a crucial asset, despite the current disruption, as they can explore other distribution avenues. If negotiations succeed and programming resumes, Disney could see positive investor sentiment due to restored subscriber access and advertising revenue potential.

DirecTV faces challenges as it attempts to minimize subscriber churn and compete against streaming services more effectively. The loss of significant programming content could exacerbate subscriber losses, impacting long-term revenue projections.

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