Google’s Ad Technology to Be Challenged in Second Antitrust Trial

Published On Sep 9, 2024, 3:00 AM

The U.S. Department of Justice is initiating a second antitrust trial against Google, focusing on its dominant position in the online advertising market through its Ad Manager technology. This follows a recent ruling in another trial that found Google guilty of maintaining a monopoly in search. The DOJ is seeking to break up Google, claiming it violates antitrust laws. Google maintains that competition is healthy in the market, pointing out decreasing ad costs and increasing sales. This trial is part of a broader scrutiny of major tech companies' market behaviors.

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Stock Forecasts

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Given the ongoing antitrust scrutiny and potential breakup of Google, there could be significant volatility in its stock price. Investors should be cautious as legal battles could prolong and impact financial performance.

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