Google’s Next Antitrust Battle

Published On Sep 9, 2024, 7:30 AM

Google is facing a significant antitrust trial initiated by the Justice Department, primarily targeting its lucrative $200 billion advertising business that accounts for the majority of its revenue. The lawsuit alleges that Google engages in anti-competitive behavior by managing the digital advertising ecosystem as both a buyer and seller. Following previous legal setbacks, including rulings against its practices in the app store and search monopolies, Google's stock has already declined over 20% since its July highs. Investors are concerned about the implications of the trial and the broader economic environment, especially as competition from AI is escalating.