67.1 Million People Watched Harris and Trump, Outdrawing Last Debate

Published On Sep 11, 2024, 7:21 PM

The recent debate between Vice President Kamala Harris and former President Donald Trump attracted substantial viewership, garnering 67.1 million live viewers, a 31% increase compared to the Trump-Biden debate. The debate's popularity reflects a resurgence of interest in the presidential race, particularly following President Biden's withdrawal and Harris's candidacy. ABC News was the primary beneficiary of this event, with significant viewership levels, particularly among younger demographics.

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The increased viewership and interest in the presidential race, particularly in the context of debates, could signify potential benefits for media companies, especially those broadcasting these events. ABC News, having hosted the debate, could see a boost in advertising revenue and stock performance due to higher viewer engagement. This could positively affect stocks in the media sector, particularly for companies well-positioned to benefit from increased ratings as the election approaches.

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