What's the point of buying the latest smart phone?
Published On Sep 18, 2024, 7:01 PM
Technology companies like Google, Apple, and Samsung have recently launched new smartphones as competition heats up, despite a slowdown in smartphone sales worldwide. AI features are now highlighted by both Google and Apple in their new models, but consumer interest is shifting towards practicality and essential features, particularly focusing on camera quality. The smartphone market is adversely affected by a cost of living crisis and growing preferences for simpler devices, especially among younger demographics, prompting some educational institutions to ban smartphones and promote 'feature phones'. The future growth potential may lie in feature phone sales as an alternative.
Stock Forecasts
AAPL
Negative
With the ongoing trend of consumers holding onto their smartphones longer and the emergence of a niche market for feature phones, companies that produce basic phones could see modest growth. However, major players like Apple and Google will likely face stagnant sales due to changing consumer preferences and economic pressures.
GOOGL
Negative
Given the introduction of AI features and marketing pushes from major brands, investors can expect some short-term volatility in the stock prices of these tech giants. Nevertheless, the long-term outlook may be less favorable as users reassess the need for continual upgrades amidst financial constraints.
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