Why Nike Replaced John Donahoe as Its C.E.O.

Published On Sep 20, 2024, 7:55 AM

Nike's stock surged following the announcement of C.E.O. John Donahoe's resignation. His four-year term was marked by challenges, including loss of market share and strained retail relations. The company is now looking to veteran Elliott Hill to revitalize its brand and product innovation in the face of rising competition. Donahoe's strategies, aimed at enhancing digital sales and cutting out retailers, were criticized for lacking the innovation Nike is known for, which contributed to its decline in popularity and market position.