How Assouline Built a Business Selling Luxury Books

Published On Sep 21, 2024, 5:01 AM

Assouline, a company known for its luxury coffee table books that often sell for over $1,000, began expanding into high-end publishing two decades ago. They have produced approximately 2,000 titles covering themes like art, fashion, and travel. Their limited edition books, such as one on Versailles priced at nearly $5,000, are notably popular, representing over 25% of their annual revenue. The Assouline family continues to push the boundaries of luxury publishing, appealing to affluent customers who treat these books as coveted collectibles rather than mere reading material.