Restaurant Portions Are About to Get Smaller. Are Americans Ready?

Published On Sep 24, 2024, 5:04 AM

The article discusses a growing trend in the restaurant industry to reduce portion sizes in response to rising food costs and changing consumer preferences. A significant portion of customers now prefer smaller portions for lower prices. While previous efforts to control portion sizes have largely failed, initiatives are now being explored, including studies by the Portion Balance Coalition and actions already taken by some chains, such as Subway and Burger King, to offer smaller menu items.

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Stock Forecasts

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Positive

Given the current movement toward smaller portion sizes, fast casual and quick-service restaurant chains that adapt to these consumer preferences could see an increase in sales and customer satisfaction. Companies making these transitions are likely to benefit in both the short and long term.

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Negative

As the trend towards smaller portions continues, companies that struggle to adapt to these changes may suffer from decreased revenues. Those heavily reliant on traditional large serving sizes without adapting may see negative impacts.

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