CNN Plans to Launch Paywall In Early October

Published On Sep 26, 2024, 10:05 AM

CNN is set to experiment with a paywall starting in October, under new CEO Mark Thompson, as a response to declining cable viewership. This metered paywall will allow users to read a limited number of articles for free before requiring payment. Although the pricing details are not fully disclosed, CNN aims to start with an affordable subscription option to test customer interest. The initiative follows previous digital subscription attempts that were ultimately curtailed, emphasizing a cautious approach to avoid alienating cable partners and focusing on leveraging existing website traffic while keeping operational costs low.

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CNN's strategy to implement a paywall is significant as it attempts to monetize its digital presence amidst declining cable revenues. If successful, this could stabilize or improve its financial outlook. However, the outcome will largely depend on consumer acceptance of paid news, especially from users who are not accustomed to such models from CNN.

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