Google backs a startup that aims to bring mixed reality to any car windshield or plane cockpit

Published On Sep 26, 2024, 8:00 AM

Distance Technologies, a Helsinki-based startup, has raised €10 million ($11.1 million) from Alphabet's venture capital arm, GV, to develop mixed-reality technology for vehicles and aircraft. Their system turns any transparent surface into an augmented-reality display, allowing users to view 3D digital objects without needing bulky headsets. The technology focuses on markets in automotive, aerospace, and defense, claiming the ability to create life-size fields of view, enhancing user interfaces significantly.

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Stock Forecasts

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Positive

Given Google's backing, Distance Technologies is likely to see positive growth as it develops unique mixed-reality applications for automotive and aerospace industries. This aligns with increasing demand for advanced technological integrations in vehicles. If successful, the future adoption of their technology could significantly improve user experience in these sectors.

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