Klarna partners with fellow fintech Adyen to bring buy now, pay later into physical stores

Published On Sep 26, 2024, 3:00 AM

Klarna has partnered with Adyen to integrate its buy now, pay later (BNPL) services at over 450,000 physical payment terminals, allowing consumers to use Klarna for in-store purchases. Initially rolling out in Europe, North America, and Australia, this expansion aims to increase Klarna's market presence beyond online shopping. This move highlights the growing trend of BNPL services targeting retail shoppers, which could drive more foot traffic and sales for participating retailers. Klarna's management is optimistic about this strategy as they aim to return to profitability and explore an initial public offering (IPO).