Southwest Airlines Lays Out Changes and New Offerings
Published On Sep 26, 2024, 9:38 AM
Southwest Airlines has announced a three-year overhaul plan to improve its operations and profitability in response to pressure from Elliott Management, a hedge fund that owns over 10% of the airline's shares. The plan includes enhancements like adding premium seating, introducing assigned seating, accelerating plane turnaround times, and starting to sell vacation packages. Additionally, Southwest is partnering with international airlines and seeking to cut costs to bolster profit margins. The airline's stock surged over 10% following the announcement, signaling positive investor sentiment towards the changes.