Published On Oct 2, 2024, 4:15 PM
Beyoncé's recent song on her album 'Cowboy Carter' featuring a track titled 'Levii’s Jeans' has provided Levi Strauss & Co. a strategic marketing opportunity to tap into the women's apparel market. The company aims to boost its female customer base from one-third to fifty percent, leveraging the star's influence and their historical collaboration with her to enhance brand recognition among women.
Given the strong association between Beyoncé and Levi’s through their marketing campaign, it could lead to increased sales and brand loyalty among female consumers, especially if her popularity translates into product sales.
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Oct 3, 2024, 7:00 AM
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