How does WhatsApp make money?
Published On Oct 16, 2024, 7:10 PM
WhatsApp primarily generates revenue through its services offered to corporate clients. While individual users can utilize WhatsApp for free, businesses pay for the ability to communicate with customers through the platform. This includes features for sending messages, facilitating transactions, and integrating with online ads from Facebook and Instagram. WhatsApp's integration into business operations is seen as a significant growth area, particularly in places like India. The messaging service is part of Meta's broader strategy, which also encompasses advertising revenue from multiple platforms.