Will Netflix raise prices again? Analysts think so

Published On Oct 17, 2024, 6:00 AM

Analysts believe Netflix is likely to raise its subscription prices soon, following trends seen with other streaming services. Currently, U.S. subscribers pay $6.99 for the ad-supported plan, and $15.49 for the Standard plan. The last price increase occurred in late 2023. Experts from Oppenheimer expect an 8%-15% hike to the Standard plan, observing it hasn't changed price since January 2022. Netflix's competitive position and strengthened content offerings are seen as supporting factors for a price increase.

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Stock Forecasts

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Positive

Given the anticipated price increase and current strong demand for Netflix content, this may positively affect Netflix's revenue growth and subscriber retention strategy, which could bolster the stock price.

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