At the Grocery Store, Blinded by the Light of the ‘Health Halo’

Published On Oct 18, 2024, 5:00 AM

The article discusses the concept of 'health halo,' a marketing phenomenon where consumers perceive food products as healthy based on a single appealing claim, like 'high in protein' or 'organic.' This can lead to misleading perceptions, as these products may still contain high levels of sugar or unhealthy ingredients. The article highlights the protein bar market in North America, which is projected to grow significantly, showcasing how 'health halo' effects consumer choices and industry trends.