How the N.F.L. Builds a Fan Base in Ireland: Watch Parties, Clinics and Guinness
Published On Oct 20, 2024, 5:02 AM
The NFL is exploring potential fan engagement in Ireland by hosting events like watch parties. Recently, a sold-out gathering in Dublin for Pittsburgh Steelers fans showcased the growing interest in American football across the ocean. The league has only previously played one game in Ireland (1997) and is considering future matches to enhance its international presence.
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Increased international events could bolster the NFL's brand globally, creating new revenue streams which may positively affect associated franchises including the Pittsburgh Steelers.