Buybuy Baby closing all stores, shifting to online-only business model as part of 'strategic reset'

Published On Oct 21, 2024, 12:27 PM

Buybuy Baby is closing all its physical stores and shifting to an online-only business model due to the need for a strategic reset. The closure follows a series of failed attempts to revive the brand, which had previously been a subsidiary of Bed Bath & Beyond. The company's physical stores will cease operations by the end of 2024, with all sales now transitioning to an online platform. The decision has disappointed many customers, but the company insists it was not made lightly.