Blade Runner 2049 producers sue Elon Musk over cybercab images

Published On Oct 22, 2024, 12:07 AM

Alcon Entertainment, the producer of 'Blade Runner 2049', has filed a lawsuit against Elon Musk, Tesla, and Warner Bros. over unauthorized use of imagery from the film during Tesla's recent robotaxi launch event. Alcon claims that despite refusing a request from Warner Bros to use the film's material, Tesla created promotional images using AI that resembled the movie. The lawsuit highlights concerns over brand associations with Musk, citing his controversial public persona and its potential impact on business partnerships.

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The lawsuit could potentially create uncertainty around Tesla's brand image, which may affect investor sentiment. If the situation escalates or draws significant media attention, it could lead to negative perceptions of Tesla as a corporate partner, impacting its stock.

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