Apple Intelligence review: Apple’s first set of AI features won’t set the world on fire, but it’s a start

Published On Oct 28, 2024, 12:10 PM

Apple's introduction of its first AI features, dubbed Apple Intelligence, includes enhancements to notification management, email prioritization, writing tools, photo editing, and Siri functionality, but is limited to newer iPhone models (iPhone 15 Pro, Pro Max, and iPhone 16). While the features are a step forward, they are not expected to dramatically boost sales immediately. Analysts believe the software could drive users to upgrade their devices, contributing to a potential increase in iPhone sales. Overall, the success of these features is crucial as Apple positions itself for more advanced AI offerings in the future.

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Apple's AI features could lead to increased demand for newer iPhones, particularly as users become aware of the benefits of the new software capabilities. This may encourage upgrades from older models, thus potentially accelerating iPhone sales.

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