Inter Ikea CEO sees turnaround in housing

Published On Oct 29, 2024, 6:00 AM

Inter Ikea CEO Jon Abrahamsson Ring expressed optimism about a turnaround in the housing market, anticipating a rise in consumer demand for home furnishings, particularly in kitchen products, as economic conditions improve. With expectations of lower interest rates, reduced inflation, and increased consumer confidence, Ikea plans to focus on its kitchen business for growth. The company has noticed early signs of recovery in the home furnishing market, which aligns with expectations for more residential construction and better housing affordability moving forward.