Nearly 50% of voters said deepfakes had some influence on election decision

Published On Oct 30, 2024, 6:00 AM

A recent survey by McAfee found that nearly 50% of voters believe deepfake technology has influenced their election decisions. With the prevalence of political deepfakes rising—71% in battleground states like Michigan—many voters are uncertain about the authenticity of political content they encounter. This issue is further exacerbated by the polarized political climate, making disinformation more impactful. McAfee has introduced a toolkit to help voters recognize deepfakes as they approach the election.