Starbucks’s CEO Steps In to Tackle Long List of Issues

Published On Oct 30, 2024, 5:03 AM

Starbucks is facing a significant decline in customer loyalty, with a reported 7% drop in global same-store sales for the fourth quarter. New CEO Brian Niccol is aware of these issues, citing a frustrating store experience for customers, long wait times, and inconsistencies with products and inventory management. The company has also suspended its financial guidance for FY 2025, indicating the challenges ahead in restoring its customer base and improving operations.

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Starbucks is currently struggling with customer dissatisfaction and declining sales. The situation may improve if Niccol manages to implement effective changes, but for now, it appears the brand is under considerable pressure.

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