Chipotle brings back bigger portions after criticism from customers
Published On Oct 31, 2024, 3:29 PM
Chipotle has responded to customer complaints about smaller portion sizes by reinstating larger servings in their burrito bowls after significant backlash on social media. Interim CEO Scott Boatwright noted that they received positive feedback about these larger portions, and analysts believe this move will positively impact store traffic. Despite facing rising costs for ingredients, including avocados and dairy, Wall Street analysts have raised their price targets for Chipotle's stock, anticipating the return of customer satisfaction and sales growth from this decision.
Stock Forecasts
CMG
Positive
The decision to increase portion sizes is likely to enhance customer satisfaction and boost foot traffic in stores, especially as the restaurant navigates higher ingredient costs. This is a strategic move to regain customer trust and strengthen brand loyalty, particularly in a competitive fast-casual dining market.
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