The house paints that promise much more than colour

Published On Oct 31, 2024, 8:02 PM

Juan Botero, the CEO of Glasst, has launched a new product called Unpaint, a removable paint designed for customization in living spaces without permanent changes. This innovation targets renters seeking temporary decor solutions and is set to launch in the US this November. Glasst also aims to introduce Thermglasst, an insulating resin next year, which they claim has superior energy-saving qualities compared to conventional materials. However, the effectiveness of such paints in reducing costs remains debated among experts, as many previous claims have not held up under scrutiny.

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The launch of Unpaint could tap into a growing market for customizable and temporary home improvements, especially among renters who seek flexibility. If successful, this could drive sales growth for Glasst and potentially increase its market share in the innovative paint sector.

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