Sainsbury's to rival Aldi in small stores after price gap criticism

Published On Nov 3, 2024, 7:01 PM

Sainsbury's is set to match the prices of up to 200 Aldi products in its smaller convenience stores as a strategy to attract more customers and compete effectively in the grocery market. This move comes as many consumers have noticed higher prices at convenience stores compared to larger supermarkets, especially during the ongoing cost-of-living crisis. Recent analyses indicate that shoppers generally pay 10% more for groceries in convenience stores compared to main supermarkets. Sainsbury's initiative is seen as a move that could pressure other supermarkets to implement similar price-matching policies in their convenience stores.