Gemini launches global ad campaign as crypto becomes election talking point

Published On Nov 4, 2024, 12:12 PM

Gemini, a major U.S. cryptocurrency exchange, has launched a global advertising campaign positioning itself at the forefront of a growing interest in digital currencies, especially during the pivotal U.S. presidential election. The campaign aims to showcase the potential of cryptocurrencies in the future of finance and emphasizes support for pro-crypto policies, especially following endorsements from political figures like Donald Trump and Kamala Harris. The campaign will feature ads in prominent locations such as New York’s Madison Square Garden and London’s Heathrow Airport. Gemini’s COO expressed optimism about positive developments in the crypto industry regardless of the election outcome.