Primark quality tests find £15 jeans as 'durable' as £150 pair

Published On Nov 4, 2024, 1:45 AM

Durability tests conducted by the University of Leeds in collaboration with Primark have revealed that cheaper clothing options, like £15 jeans, can be more durable than higher-priced alternatives, such as £150 jeans. This challenges the common perception that more expensive clothing inherently lasts longer. Primark aims to use this research to enhance its product offerings, focusing on durability and value for customers. They are implementing a new Durability Framework for their clothing line to help ensure customers receive lasting quality, regardless of the price point.