Trump Bump 2.0? Experts Expect Another Audience Surge, With Caveats. - The New York Times

The article discusses predictions of a surge in political engagement and media attention surrounding Donald Trump's potential candidacy in the next election. It highlights how his previous presence in politics led to increased audience numbers for various media channels and events, likely benefiting these sectors. However, it also notes caution against assuming all projected increases will be sustainable or without complications, given the unpredictable nature of political dynamics.

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The anticipated increase in media engagement could benefit entertainment and media companies, particularly those heavily invested in political coverage or news broadcasting.

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Companies that provide platforms for political discussion or advertising could see a boost as political campaigns ramp up.

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