Companies Brace for the Return of Trump’s Old Trade Gripes

Published On Nov 8, 2024, 12:00 AM

The article discusses how companies, particularly the Japanese construction equipment maker Komatsu, are preparing for renewed trade criticism from Donald Trump following his election victory. Trump has previously singled out Komatsu, suggesting they benefit from an unfair advantage due to a weak yen which makes their products cheaper compared to American-made goods. Komatsu has responded to past criticisms by investing heavily in North America, aiming to bolster its reputation and presence in the U.S. market. As Trump ramps up his rhetoric against companies he perceives as unfair competitors, firms are bracing for potential repercussions on their operations and sales.