Trump's tariff promises have import-heavy retailers facing 'new reality'

The retail and apparel sectors are likely to suffer from increased costs and supply chain challenges due to proposed tariff increases. This could lead to lower margins and reduced consumer spending, especially if companies pass on these costs to customers.

Companies like Ralph Lauren and Wolverine Worldwide, who have diversified their sourcing, might be better positioned to weather the impact of tariffs. However, they still face significant pressure in the overall market environment which is becoming more uncertain due to trade policy.

The overall consumer sentiment could be negatively affected if tariffs lead to higher prices, possibly leading to lower sales for companies heavily reliant on imported goods from China.