China's biggest shopping event of the year exceeds low expectations

Published On Nov 12, 2024, 3:18 AM

China's Singles' Day shopping festival saw spending exceed expectations despite a generally weak retail environment. While major e-commerce players like Alibaba and JD.com reported better-than-anticipated sales growth, overall consumer sentiment remains cautious. Categories like outdoor products and collectibles performed particularly well. Analysts suggest the shopping event indicates a potential rebound in consumer spending, coinciding with government stimulus measures. JD.com and Alibaba are set to release further financial details soon, which could reflect improving trends in consumer behavior.

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Stock Forecasts

BABAView BABA chart on TradingView

Positive

With the positive consumer sentiment and better-than-expected results from the Singles' Day sales event, major e-commerce players in China could see a boost. Based on the reports, both Alibaba and JD.com are likely to benefit from this uptick in consumer spending, which may lead to positive stock performance in the near term.

JDView JD chart on TradingView

Positive

Given the overall better-than-feared results and the incremental improvement in consumer spending, JD.com is anticipated to also perform well in the stock market following its upcoming quarterly results. If the trends observed during Singles' Day are confirmed, JD.com's stock could see a positive reaction.

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