Small Streamers Like Hallmark+ and BritBox See Subscribers Surge

Published On Nov 13, 2024, 5:01 AM

The article discusses how smaller streaming services, like Hallmark+, BritBox, and Shudder, are thriving amid fierce competition from larger platforms like Netflix and Disney. Hallmark's strategy focuses on its niche audience who enjoy its specific brand of feel-good and holiday programming, suggesting that there is potential for modest streaming services to survive and potentially thrive despite the dominance of larger competitors.