Women prefer to play mobile games. China's Tencent sees an opportunity

Published On Nov 18, 2024, 6:14 PM

Tencent is focusing on increasing its female player base for its popular mobile game Honor of Kings, which has recently expanded globally. The game saw record attendance during an esports event in Beijing, demonstrating its appeal among young women. Tencent is investing significantly in esports infrastructure and tournaments to promote the game further. Reports indicate that women comprise a notable portion of gamers, particularly on mobile platforms, making this a lucrative target market for Tencent as it seeks to grow its international presence and revenue.