Jaguar unveils new logo and branding ahead of electric-only future

Published On Nov 19, 2024, 2:26 PM

Jaguar has launched a new logo and branding as part of its transformation into an electric-only vehicle brand. The company plans to release three new electric models by 2026 and aims to change consumer perceptions of the brand, having previously halted the sale of new cars over a year ago to focus on this reinvention. This move signals a significant shift for Jaguar, owned by Tata Motors, as it positions itself in the growing electric vehicle market.