Jaguar asks people to "trust and reserve judgement" on rebrand

Published On Nov 23, 2024, 12:03 PM

Jaguar is rebranding as an electric-only vehicle brand, set to launch its new logo and design vision soon. The company is facing backlash for a recent advertisement that lacks any car imagery, focusing instead on models and its new branding. Jaguar's strategy aims to shake up its image and capture public attention as it transitions away from its historic branding. Analysts suggest that while this rebrand is risky, it could be a necessary step to revitalize Jaguar, which has struggled with sales and brand perception in recent years.