Spectrum Collections: Sisters build global beauty brand from Barry garage
Published On Nov 22, 2024, 5:52 PM
Two sisters, Sophie and Hannah Pycroft, founded Spectrum Collections in Wales ten years ago, starting from a garage to create a successful beauty brand specializing in brightly colored, vegan, and cruelty-free make-up brushes. With annual sales surpassing £2.5 million in the UK and £1.5 million in the US, the company is experiencing faster growth in the US. Their marketing strategy includes collaboration with influencers and the endorsement from professionals in the beauty industry. As they expand globally, they are pivoting from licensing deals to focus on their own product lines.
Stock Forecasts
MELI
Positive
Spectrum Collections has shown substantial growth in both the UK and US markets, indicating strong brand recognition and consumer demand. The shift toward cruelty-free and vegan products is trending positively within the beauty industry. With ongoing expansion and a focus on durable, stylish products amid a cost-conscious consumer trend, Spectrum is positioned well for continued growth.