‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost
Published On Nov 24, 2024, 5:02 AM
The box office numbers for the weekend show a significant resurgence in Hollywood ticket sales, primarily driven by the releases of 'Wicked' and 'Gladiator II'. 'Wicked' generated $114 million domestically, appealing mostly to a female audience, while 'Gladiator II' attracted predominantly male viewers with $60 million. Together, these films are estimated to bring in around $380 million globally. The marketing campaign for 'Wicked' was extensive and costly, which highlights the competitive landscape in the film industry as studios strive to recover from earlier declines in ticket sales during the pandemic.