U.S. Says Google Is an Ad Tech Monopolist, in Closing Arguments

Published On Nov 25, 2024, 1:37 PM

Google is currently facing a significant antitrust trial concerning its advertising services, where the U.S. Department of Justice alleges that the company has formed a monopoly by making it difficult for advertisers and publishers to use competing services. The trial has concluded its arguments, and a decision from Judge Brinkema is expected in the coming months. Google has been under scrutiny for its market practices, which include the acquisition of Doubleclick in 2008, as part of the ongoing legal battles over its market dominance.

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Given the ongoing legal battles and potential for regulatory changes impacting Google's advertising revenue model, investors should be cautious. The resolution of this case could significantly impact Google's market strategy and financials, especially if ruling turns unfavorably for the company.

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