Apple misses out on big 2024 smartphone market rebound, IDC says

Published On Nov 27, 2024, 12:59 AM

Apple's growth in smartphone sales has been minimal compared to an overall rebound in the market in 2024, as reported by IDC. The global smartphone market is expected to grow by 6.2% with total shipments reaching approximately 1.24 billion units, while Apple is projected to have only a 0.4% increase in iPhone sales. The recovery is being driven by Android rivals, especially in emerging markets like China, which are offering more affordable models. Despite lower growth, Apple continues to dominate in profit with a significantly higher average selling price for iPhones compared to competitors. The study highlights the competitive nature of the smartphone market and the pressures Apple faces from Android brands, particularly in regions with lower smartphone penetration. Future growth for Apple might improve as new models are released and market conditions stabilize.