Black Friday: Five ways to avoid being ripped off

Published On Nov 27, 2024, 7:03 PM

Black Friday sales are underway, but consumer group Which? has cautioned shoppers that many discounts are not as good as they seem, with 90% of deals analyzed last year being available at similar or lower prices at other times of the year. Experts recommend making a shopping list to avoid impulse buying, comparing historical prices, and considering second-hand items to maximize savings. Furthermore, shoppers should be wary of falling into debt and be on alert for scams that tend to increase during the sale period. Overall, shoppers should only buy what they truly need and be cautious to avoid overspending.

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Stock Forecasts

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Negative

With the increase in consumer caution and the availability of second-hand items, retail stocks might face pressure. Companies that primarily rely on Black Friday sales could see reduced sales volume if consumers opt for second-hand alternatives or remain focused on avoiding debt.

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Negative

Retail ETFs that track broader indices which might include companies benefiting from Black Friday promotions may face declining stock prices as consumer spending shifts. The cautionary sentiments suggest investors should monitor retail market trends closely for potential downturns.

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