Loyalty cards offer genuine savings, says watchdog

Published On Nov 27, 2024, 3:11 AM

The UK's Competition and Markets Authority (CMA) has conducted a review of loyalty card promotions from major supermarkets like Tesco, Sainsbury's, Morrisons, Co-op, and Waitrose. They found that loyalty cards do provide legitimate savings, with discounts averaging between 17% to 25%. However, shoppers should still compare prices as loyalty discounts are not always the cheapest option. Despite the findings that most loyalty promotions offer genuine savings, a significant portion of consumers (40%) remain skeptical about the authenticity of these discounts.